Cinentropy is a start-up brand offering online sales of assets & presets for video editing. This was a complete project, with us taking charge of the creation of the graphic charter, logo and website. Cinentropy wanted a strong identity based on an iconography and layout characteristic of entropy, a sort of "organized chaos", while respecting the codes of e-commerce. The website had to be a high-performance Shopify site.
It was a complete and lengthy project, from branding Cinentropy to putting the site online. The project was carried out in collaboration with art director and graphic designer Léopold Chevet, for Keeted Studio.